Infographic: Dilemmas
that Rule your Life

Dilemmas prevail in everyday life. In fact, psychology research has shown that half the time people are awake, they experience a desire and half of those desires conflict with other goals they care about (see Hofmann and colleagues, 2012). In this infographic, you can explore six of the most common dilemmas people experience, such as freedom vs. belonging or tranquility vs. curiosity.

What’s more is that products and services can be designed to address people’s dilemmas. The design ideas at the bottom of the infographic (numbers 1 – 6) are created to address people’s dilemmas in three distinct ways – these are resolving, moderating, and triggering personal dilemmas. For example, an alarm clock can be designed in a way to demotivate lingering in bed on a morning that you have an early morning appointment. Or a smartphone application can help you resist the temptation of overspending on fashion items. Examine the design ideas on the infographic for more examples on how products can help tackling personal dilemmas.

Dilemma Infographic.pdf

If you feel the need to better understand certain aspects of designing with dilemmas, please refer to my PhD thesis titled Me against myself: Addressing personal dilemmas through design, or its complementary booklet, The Book of Dilemmas for Designers.

Hofmann, W., Baumeister, R. F., Förster, G., & Vohs, K. D. (2012). Everyday temptations: An experience sampling study of desire, conflict, and self-control. Journal of Personality and Social Psychology, 102(6), 1318–1336.

Design with Dilemmas
Değer Özkaramanlı
University of Twente
Dept. of Design Production 

& Management, Enschede

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