How can you search for dilemmas that help better understand end-users?
How would you know which dilemmas to address?
How can you generate design ideas to address these dilemmas?
This booklet is a visually engaging summary of the main insights into designing with dilemmas. It is designed to support human-centered designers in understanding the phenomenon of dilemmas from a psychological perspective and in creating ideas for new products or services to address these dilemmas in a meaningful way.
For deeper insights on designing with dilemmas, you can refer to my PhD work titled: Me against myself: Addressing personal dilemmas through design.
This license requires that re-users give credit to the creator. It allows reusers to copy and distribute the material in any medium or format, for noncommercial purposes only. If others remix, adapt, or build upon the material, they may not distribute the modified material. You can credit the work by referencing:
Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2017). Book of Dilemmas for Designers. Delft, Delft University of Technology. ISBN: 9789461867872.