How to better understand your end-users through their dilemmas?
How to know which dilemmas are the most valuable?
How to generate design ideas to address such valuable dilemmas?
This booklet provides a visually engaging overview of what it is like to design with dilemmas. My main goal with this booklet is to support understanding the phenomenon of dilemmas from a psychological perspective and in creating ideas for new products or services to address these dilemmas in a meaningful way. In this way, you can bring a unique human-centered design perspective to your work.
In short, you do not have to start with reading lengthy articles to learn this new method. Instead, you can start here:
Book of Dilemmas for Designers by Deger Ozkaramanli is licensed under CC BY-NC-ND 4.0 This license requires that re-users give credit to the creator. It allows reusers to copy and distribute the material in any medium or format, for noncommercial purposes only. If others remix, adapt, or build upon the material, they may not distribute the modified material.
You can credit the work by referencing:
Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2017). Book of Dilemmas for Designers. Delft, Delft University of Technology. ISBN: 9789461867872.
For deeper insights on designing with dilemmas, refer to my PhD work: Me against myself: Addressing personal dilemmas through design.