Hi there!
My name is Değer

I am an assistant professor at the University of Twente. My research focuses on unlocking the potential of emotional dilemmas as input for human centered design activities.

I studied Design for Interaction at Delft University of Technology and received my M.Sc. degree with a thesis focusing on designing for sustainable eating habits using emotional dilemmas as a starting point. My master thesis was a dream project in which I could combine my passion for food, emotion, and design. I continued to investigate the design-relevance of emotional dilemmas in my PhD project, which was supervised by Prof.dr. Pieter Desmet and Dr. Elif Ozcan. In this project, I developed tools and techniques that can support designers in integrating emotional dilemmas in human centred design processes.

Example domains in which this approach has so far been implemented include sustainability, healthy eating, procrastination, mindfulness, social play and more. To share the knowledge generated in my research, I regularly organize workshops and give lectures at educational and commercial institutions, attend design conferences, mentor design students, and consult third-party research and design projects.

I currently continue my research and teaching at the University of Twente in Enschede, Netherlands.

And in case you are wondering how to pronounce my name – it is pronounced as “de’er” as if there is no “g”.
Foto credit: Unisinos University.


Would you like to learn about dilemma-driven design? Would you like to receive support in implementing this approach in your research or design project? That's possible through a variety of collaboration opportunities!


Inspiration shots

1-hour inspirational talk to get familiar with the main principles of designing with dilemmas.

Intense workshops

Combination of lectures and fun exercises to deliver state-of-the art knowledge with tools and techniques that can support the implementation of dilemma-driven design in a project specified by you. Workshops are tailored to the needs of the audience, organized on location, and can be half- or full-day sessions.

Case studies

Guiding the implementation of dilemma-driven design in a project starting from researching the goals, values, and dilemmas of  of the target group to product development and communication.

Interested? Get in touch to discuss how we can help each other.

Journal articles

Ozkaramanli, D., Desmet, P.M.A., & Özcan, E. (2017. From teatime cookies to rain-pants: Resolving personal dilemmas through design using three levels of concern conflicts. International Journal of Design Creativity and Innovation, 1-16. Doi: 10.1080/21650349.2017.1381042

Ozkaramanli, D., Desmet, P.M.A., & Özcan, E. (2017). Is this a design-worthy dilemma? Identifying relevant and inspiring concern conflicts as input for user-centered design. Journal of Design Research, 15(1), 17-42.

Ozkaramanli, D., Özcan, E., & Desmet, P. M. A. (2017). Long-term goals or immediate desires? Introducing a toolset for designing with self-control dilemmas. The Design Journal, 20(2), 219-238.

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2016). Beyond Resolving Dilemmas: Three Design Directions for Addressing Intrapersonal Concern Conflicts. Design Issues, 32(3), 78-91.

Ozkaramanli, D., & Desmet, P. M. A. (2012). I knew I shouldn’t yet I did it again! Emotion-driven design as a means to subjective well-being. International Journal of Design, 6(1), 27-39.

Conference papers

Ozkaramanli, D., & Desmet, P. M. A. (2016). Provocative design for unprovocative designers: Strategies for triggering personal dilemmas. In Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, 27-30 June.

Ozkaramanli, D., Özcan, E.; & Desmet, P. M. A. (2014). Capturing conflict experiences: Five methods for identifying intra-personal concern conflicts. In J. Salamanca, P. M. A. Desmet, A. Burbano, G. Ludden and J. Maya (Eds.), The Colors of Care: Proceedings of the 9th International Conference on Design and Emotion, Bogotá, Colombia, 6-10 October. Bogotá: Ediciones Uniandes.

Ozkaramanli, D., Fokkinga, S. F., Desmet, P. M. A., Balkan, E., & George, E. (2013). Recreating AlaTurca: Consumer goal conflicts as a creative driver for innovation. In D.S. Fellows (Ed.), Brilliant Transformations: Proceedings of Qualitative Research, Valencia, 17-19 November. Amsterdam (NL): ESOMAR.

Ozkaramanli, D., Desmet, P. M. A., Hekkert, P. (2012). Proud to be in control: Understanding concern conflicts and initial principles for conflict-inspired design approaches. In J. Brassett, P. Hekkert, G. Ludden, M. Malpass and J. McDonnell (Eds.), Proceedings of the 8th International Conference on Design and Emotion, London, 11-14 September.

Demir, E., Ozkaramanli, D., and Desmet, P. M. A. (2010) How to Design for Emotions: Experiences in a Course. In: K. Sato, P. M. A. Desmet, P. Hekkert, G. Ludden, and A. Mathew (Eds.) Proceedings of the 7th International Design and Emotion Conference. Chicago, U.S.A., October 4-7.

Book chapter

Desmet, P. M. A., Fokkinga, S. F., Ozkaramanli, D., & Yoon, J. K. (2016). Emotion-driven design. In H. L. Meiselman (Ed.), Emotion Measurement (pp. 405-426). Woodhead Publishing.

Design Output

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2017). Book of Dilemmas for Designers. Delft, Delft University of Technology. ISBN: 9789461867872. Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2017). Dilemma Co-Exploration Toolkit. Delft, Delft University of Technology. ISBN: 9789492516374.


Design with Dilemmas
Değer Özkaramanlı
University of Twente
Dept. of Design Production 

& Management, Enschede


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